Small business & local search

What to Put on a One-Page Website (and What to Leave Out)

A one-page website works because it's focused. The moment it tries to be everything, it stops working. Here's a practical guide to what earns its place, and what doesn't.

What to include

• A clear opening statement — who you are, what you do, and who it's for, readable in a few seconds
• Your services — listed plainly, without jargon
• The area you cover — especially important for trades and local services
• A few real photos — of your work, premises, or team, not generic stock imagery
• Clear contact options — phone, WhatsApp, and a short contact form, all easy to find

What to leave out

• Walls of text — nobody reads three paragraphs before deciding whether to call you
• Multiple competing calls to action — pick one main thing you want a visitor to do
• Unnecessary navigation — a one-page site doesn't need a menu with ten items
• Stock photography — a generic photo of people in an office says nothing about your actual business
• Claims you can't back up — vague superlatives ("the best in town") are easy to write and easy to ignore

The test that matters

Show the page to someone who's never heard of your business, on their phone, for ten seconds. Can they tell what you do, whether it's for them, and how to get in touch? If not, that's what needs fixing — not more content, usually less.